Selling a Dream -- Excerpts from "Roberts Rules!"

Whether you're selling an idea or a specific product, or raising money for your company or trying to get people to attend a charity event, you need to develop  positive attitude and a razzle-dazzle approach that puts you out in front of the pack. 

You have to identify exactly what you are selling.  I found a way to get people excited about something fun and unique.  That's the key .

You have to look beyond the mundane facts of your product or service and find something that people can get excited about, something they are willing to take a risk for. 

Everyone has the power and talent to promote and sell something that is unique.  The tough part is getting in touch with that unique selling point. 

Marc Roberts book, "Roberts Rules!" is available on Amazon.