Selling a Dream -- Excerpts from "Roberts Rules!"

Whether you're selling an idea or a specific product, or raising money for your company or trying to get people to attend a charity event, you need to develop  positive attitude and a razzle-dazzle approach that puts you out in front of the pack. 

You have to identify exactly what you are selling.  I found a way to get people excited about something fun and unique.  That's the key .

You have to look beyond the mundane facts of your product or service and find something that people can get excited about, something they are willing to take a risk for. 

Everyone has the power and talent to promote and sell something that is unique.  The tough part is getting in touch with that unique selling point. 

Marc Roberts book, "Roberts Rules!" is available on Amazon. 

Go For It! -- Excerpts from "Roberts Rules!"

When you go for it, you'll probably have to sacrifice something you have now:  maybe security, maybe income, maybe status.  This fact will push you in one of two ways.

     1)  You'll either be so nervous about this loss that you won't be able to get anything done, or

     2)  You'll be so determined to make up for the loss that nothing will stop you.

There's no place in the middle.  You have to pick a side.

What you lack in experience, make up for with an overload of motivation, dedication and ambition.

Marc Roberts' book, "Roberts Rules!" is available on Amazon.  

Learning the Ropes -- Excerpts from "Roberts Rules!"

When people tell you you're crazy, it's a good sign that you're on the right track.  When your competitors tell you you're no good and you're a failure, that means you're on to something big.

Once you decide to go for it, you've got to stay focused.  You've got to eat, breathe, and sleep whatever it is you're doing.

Along the way, Marc Roberts learned that sometimes no matter how hard you work, it's dumb luck that really makes the difference.  Sometimes, working with nothing more than common sense and a willingness to go for what you want with a whole lot of enthusiasm and energy, sets the course for a win.

Marc Roberts' book, "Roberts Rules!" is available on Amazon.