Whether you're selling an idea or a specific product, or raising money for your company or trying to get people to attend a charity event, you need to develop positive attitude and a razzle-dazzle approach that puts you out in front of the pack.
You have to identify exactly what you are selling. I found a way to get people excited about something fun and unique. That's the key .
You have to look beyond the mundane facts of your product or service and find something that people can get excited about, something they are willing to take a risk for.
Marc Roberts book, "Roberts Rules!" is available on Amazon.